Selling Small to Mid-Market Businesses
- Samson Kay
- Jun 14, 2023
- 3 min read
Selling Small to Mid-Market Businesses: Why Boutique Private Investment Companies Are the Ideal Solution

Selling a small to mid-market business in the sub $25 million revenue range requires a tailored approach. While private equity firms and family offices are often the first names that come to mind when considering potential buyers, they typically focus on larger transactions in the 25 million dollars or greater range for revenue. For business owners below this size range, networking with small boutique private investment companies and groups can be a more suitable and effective solution. In this blog post, we will explore why boutique private investment companies are an ideal choice for selling businesses of this size, eliminating tire-kicking and the need to post on widely publicized business brokerage sites.
Targeted Focus:
Small boutique private investment companies specialize in working with businesses in the small to mid-market range. Unlike larger private equity firms that primarily focus on very large multi-million-dollar deals, boutique firms have a targeted approach and understanding of the unique challenges and opportunities facing businesses in this size bracket. Their experience and expertise enable them to provide tailored solutions that align with the specific needs of small to mid-market businesses.
Capital and Expertise:
Although boutique private investment companies may have smaller fund sizes compared to their larger counterparts, utilize similar capital raising strategies of the larger private equity firms. These firms often have a diverse investor base and access to alternative financing options that can support the acquisition of businesses in the sub $25 million revenue range. Additionally, boutique firms bring immediate operational expertise and industry knowledge that can contribute to the growth and success of the acquired business, usually on day one.
Personalized Approach:
Working with boutique private investment companies offers a more personalized and hands-on experience. Unlike larger private equity firms, boutique firms typically have fewer deals in progress at any given time, allowing them to provide dedicated attention to each transaction. They take the time to understand the unique aspects of your business, its value proposition, and growth potential, which can result in a more tailored and mutually beneficial deal structure.
Less "Tire Kicking":
Engaging with small boutique private investment companies can help eliminate the tire-kicking phase often associated with smaller independent buyers. These firms typically have a focused investment strategy and a genuine interest in acquiring businesses that align with their investment criteria. By networking with boutique firms, business owners can connect with serious buyers who are genuinely interested in closing a deal rather than simply exploring options.
Confidentiality and Discretion:
Selling a business is a sensitive process, and maintaining confidentiality is crucial to protect the company's goodwill and prevent any disruption to employees and customers. Boutique private investment companies understand the importance of confidentiality and exercise discretion throughout the entire process. They have established networks and relationships within their industry niche, ensuring that information is shared only with qualified and interested parties.
Efficient Deal Execution:
Boutique firms typically have leaner decision-making processes, enabling faster deal execution. With fewer layers of bureaucracy, they can streamline due diligence, negotiation, and transaction closure. This efficiency not only saves time but also reduces the chances of the deal falling through due to protracted negotiations or delays.
When it comes to selling small to mid-market businesses in the sub $25 million revenue range, networking with boutique private investment companies provides numerous advantages. Their targeted focus, capital resources, personalized approach, and commitment to confidentiality make them an ideal solution for business owners seeking to sell their businesses. By engaging with boutique firms, owners can bypass tire-kicking and leverage the expertise and capital of partners who are genuinely interested in closing deals. Ultimately, this approach ensures a smoother and more efficient process, enabling business owners to achieve their desired outcomes.




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